What is SEO, and does my small business need it?
Search Engine Optimisation or SEO, is the name given to any activity that helps to improve search engine rankings. When someone types a search query relevant to your industry/service into Google, the aim is to be listed on page 1 of the results. Think of this as the holy grail of online marketing. Contrary to common belief, these search results are not marked out for commercial giants with fat wallets. Google actively champions independent businesses, and will always reward good honest organic SEO above any shady black -hat tactics. Therefore, there’s no reason why your business can’t rub shoulders with the competition – whatever their size.
Can I grow my business online organically without paid advertising?
Organic growth is paramount in Google’s eyes, and there are many ways to improve this aside from paid advertising. There’s no quick fix, and it won’t happen overnight. But if you’re reading this, then you’re already aware that you need to do something, however small the step. One of the key things Google likes is reviews and people who shout positively about your business online. If customers can leave positive reviews, this will encourage Google to consider you more favorably in search results. One huge aspect of being online is consistency. If your company is listed under different addresses and names across the web, Google sees this as a red flag. It can be overwhelming to know where to start with this, which is where managed SEO can prove to be beneficial.
How to get better search results
One of the biggest factors affecting SEO for your business is your website. It can have stunning images, beautiful design and slick navigation. But, if no one knows you’re there, it’s like building a house without an address. People can’t find you and those who try, just get lost. Building a website with a solid SEO structure is one of the most positive signals you can send to Google. It says – I know my brand – and I’ve thought about my customers.
Back links are the backbone of SEO
This is often miss-sold, and not fully understood. Many people offer back links to boost SEO, but sudden influxes of spam looking links can be hugely detrimental to website. They do have a place, and they can help to boost specific pages or areas of your business. But, having a weekly blog posting out quality content, encouraging people to engage and share, will be more beneficial in the long run.
Remember good SEO takes time, but it will be worth the wait.